'They're looking to upgrade the workflow without a big cap-ex.'
'The typical customer has an old platesetter or imagesetter, which is still running fine and is fast enough for their needs, but their workflow can't handle the latest PDF and PostScript and, in particular, they are having trouble with transparency,' says StudioRIP sales director Andy Hemmings. However, that's not to say that StudioRIP won't meet the needs of larger users too. StudioRIP claims its own workflow is more akin to a Ford Focus - a good product with plenty of features for a reasonable price.Īs a rule of thumb, the company reckons anyone producing less than 2,000 plates per month is going to be the perfect customer, which it estimates could be 90% of the firms out there. According to StudioRIP, the big players offer pre-press workflows that occupy the premium sector of the market like BMW does in the world of cars, with a commensurate price to boot if you want any extras, it'll cost you.
